On Saturday 12th of December 2012, in the Istres sky, the nEUROn takes off for the first time at 8:20 AM... This European demonstrator managed by Dassault Aviation allows France to lead the path in the Unmanned Combat Air Vehicles (UCAV) sector. To match the extent of this event, a cross-media communication campaign has been set up between December 13th and December 29th: news magazine, TV, web and various digital forms of advertising.